A sales specialist from History Press sent me an email yesterday titled “Getting your book into the market.” It’s the type of correspondence that I’ve been receiving from the company lately and an indication that it’s time to resume posting here about my book. Publication of The Last Lynching in Northern Virginia is still scheduled for Sept. 12, and judging by my mail, I’d be surprised if it was delayed.
Today’s email described how a regional sales team will be working to place the book in the national chains, such as Barnes & Noble, and in local stores. There are no bookstores in Warrenton or Fauquier County, Va., the setting for my story, so I have given History Press the names of local museums, visitor centers and gift shops, such as The Town Duck and Sherrie’s Stuff. I’d like to think a sales person would actually go from store to store on Main Street, trying to place my book. If that’s the case, God bless ‘em. More likely, they’ll use email and phone to make the contacts.
History Press also sent me a supply of business cards and “meet the author” posters, all bearing the book’s cover. Their representatives have asked me to list local reporters who might want to interview me, and any “author events” that I can attend. Finally, a marketing person asked me, “Have you thought about where you’d like to have your book launch?” He described the launch as “the initial large event to announce your book.” My friend Howard Owen had a book launch at a downtown wine bar. Maybe I will do that. Everybody talked and drank while Howard signed books. It was very nice.